In today's society, we are anxious to know about safety of our friends and family members without being obtrusive and obvious. Conjure Inc will attempt to make this possible by silently publishing location information of a user, to those desiring to track the user. User can accept/reject tracking requests as well as go invisible anytime s/he desires.

This will be a free mobile app on all popular platforms with cloud backend helping accept and publish location info. Main source of revenue will be location aware advertising and add on premium services for enterprise and corporates who would wish to track their mobile employees.