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ConcretePlatform™ is used by brands such as M&S and Gap to drive sales through the management and measurement of brand activity

  • Stage $3M in TTM Revenue
  • Industry Software
  • Location London, GB-ENG, United Kingdom
  • Currency GBP
  • Founded October 2004
  • Employees 30
  • Website

Company Summary

ConcretePlatform™ is a suite of applications for collaborative enterprise working, enabling organisations to optimise Brand performance using Activity Based Monitoring to drive KPIs on enterprise performance. This underpins our customers ability to drive revenues through better process and understanding. We call this Brand Telemetry™. Customers include M&S, Gap, Tesco, Wal-Mart, kate spade new york and many other high profiel retail brands.


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    Tristan Rogers

    Founder of Concrete.

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    Andrzej Michalski

    Before joining Concrete in 2004, Andrzej spent five years as the Head of IT for Guinness World Records, the company behind the best-selling books, television programmes, and live events. Before that he worked as a lead on special interactive publication projects with The Economist and Oxford University Press.

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    Chris Fleck

    Chris was Vice President of Professional Services Europe, for Aprimo Inc. Chris joined Aprimo in 2007 and transformed their European Professional Services business unit, growing revenue significantly, and doubling margin performance. Prior to that, Chris spent 6 ½ years as Regional Director at E.piphany where he helped the company turn into a worldwide market leader for CRM solutions.

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    Robin Collyer
    VP Sales

    After an early career with Xerox, Robin helped Bristol-based smartFOCUS double in size and then led Aprimo Inc's UK operation through 5 successful years of growth. Robin is responsible for revenue generation at Concrete.