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Conceptua Math, LLC

Innovative online math curriculum for elementary/middle schools. $600k sales in first 15 mo. SaaS. CEO & CTO have run and sold ed tech firms

  • Stage $500K in TTM Revenue
  • Industry Education
  • Location Petaluma, CA, USA
  • Currency USD
  • Founded May 2009
  • Employees 6
  • Website

Company Summary

Conceptua helps teachers & students succeed in math. Steve Leinwand, perhaps the world’s leading voice in math education, calls Conceptua “the future of math education.” Conceptua Math is the only online math product for elementary school that promotes the best practice techniques in the new national standards:
• Conceptual learning, with an emphasis on visual models
• Connecting math to daily life in a meaningful way
• Building teacher capacity


  • Arjan Khalsa is a leader and visionary in digital curriculum for the 21st century classroom. Over the past 30 years, he has been at the forefront in educational technology, curriculum development, educational research, and successful entrpreneurship

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    Ed Murphy

    Ed has been a leader in EdTech for over 30 years. In the 1980’s and 90’s, he was President of Presage Software and led the development of popular education titles like KidPix® Studio Deluxe and Mario® Teaches Typing. He later sold Presage to Sapient for a high return. Ed served as the VP of Engineering at IntelliTools, Inc., where he led the creation of Classroom Suite Version 4. Ed did post-graduate work in software engineering at Harvard.


  • Ee4e66fc 118f 4db6 ad8d b28112fa3e2b
    Principal Research Analyst at the American Institutes for Research (AIR)
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    Dan Meyer
    National Math Presenter
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    Leading Math Author and Presenter

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