A social enterprise for impact & profit, to inform, educate, empower , enable millions of Indian consumers - to make informed buying choice(s) of FMCG / FMDG / BFSI products and services, with its social impact and also create values for all its stakeholders.

A credible alternative for celebrity brand endorsements - scientific, independent Comparative Product Testing (CPT) product for quality ranking since 1991, with proven market traction.