The business is driven by her vision. She has a passion for wine and a depth of knowledge, is a lawyer with deep experience navigating through the rigors of alcohol beverage law and over 10 years' experience selling wine. Melissa manages the Company's strategy, its sales force, and executes sales. She is also responsible for business development, curating the portfolio, supplier relations, marketing, operations, logistics and compliance.

Chris leads the Creative Department. Chris develops the irreverent, comical ideas and concepts that are the ethos of the Company. It is Chris' creative genius that fuels, inspires and brings the labels and marketing concepts to life.

Dan provides part-time finance and operational guidance to the business. Dan has an MBA from the Melbourne Business School and has over 10 years' experience as a management consultant in New York City.