An unacceptable 45% of students who enroll in college fail to complete, which costs colleges $4 billion in lost revenue annually. By leveraging the growing use of smartphones, CollegeSnapps'™ mobile app allows colleges to gather qualitative data on the day-to-day student experience and transmit that information to academic advisors in real-time, so that they can easily identify student needs and head off problems before they are irreparable.