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Groundbreaking online/mobile wellness service for employers and consumers. Far greater engagement and behavioral change than competition.

  • Stage Prototype Ready
  • Industry Healthcare Services
  • Location United States
  • Currency USD
  • Founded September 2008
  • Employees 3
  • Website

Company Summary

We're a new breed of wellness company. 4 years of R&D led to our groundbreaking subscription-based online and mobile wellness system for employers, healthcare providers, and consumers. It uses a proprietary mix of advanced behavioral science, entertainment, gamification, and social interaction and support to engage a large, diverse audience and promote healthier behaviors: food, exercise, sleep, relationships, stress, and emotional health.


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    Elliot Turrini

    Turned around 300-employee IT firm. Former federal prosecutor and technology lawyer turned entrepreneur, with a BA from Yale and a JD from Seton Hall. Serves on the Board of Directors, American Council on Exercise.

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    Rob Long
    Chief of Entertainment

    Executive Producer and Veteran TV Writer. Head Writer for Cheers. Producer of current TBS sitcom, Sullivan & Son. Created several television series. Host of NPR’s Martini Shot.

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    Gil Edelman

    MS in Computer Engineering with strong software development skills and solid entrepreneurial experience.

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    June Gruber
    Psychological lead

    PhD and Director of Yale’s Positive Emotion and Psychopathology Lab. Professor of Psychology at Yale University.


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    Cliff Simpson
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    Eisner Amper

Previous Investors

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    Individual angel investors