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Coffee Circle - Circle Products GmbH

We want to truly make the Coffee Value Chair fair for all. We stand for the world´s finest coffees and direct high-impact development work.

  • Stage $1M in TTM Revenue
  • Industry Food and Beverage
  • Location Berlin, Germany
  • Currency EUR
  • Founded July 2010
  • Employees 17
  • Website

Company Summary

We are an authentic lifestyle brand offering some of the world´s finest coffees combined with customer driven development work. We take our customers on a unique journey to rethink coffee from the origin into the cup. With every kg sold, we invest 1 EUR in into high impact community projects, we jointly assess and define with the farmers in Ethiopia. We excite already a community of >2.000 private customers p. m. and big corporations like PUMA.


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    Martin Veit Elwert

    Martin is responsible for finance, impact, HR, procurement and logistics. With his consulting experience in business planning, growth strategy and cost efficiency, he is the one responsible for budgets and investment decisions. He further loves to represent Coffee Circle at all different kinds of events and platforms. See linkedin profil or Xing profile here:

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    Robert Rudnick

    Robert is responsible for Brand building, Marketing and Sales. He is managing our entire online presence. With his broad experience in sales and marketing across countries and industries, he is the pragmatic and analytic marketing guy we need to run a successful online business. Robert successfully introduced a more healthy lifestyle at Coffee Circle: No chocolate, more fruits! Xing profile here:

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    Katrin Engel
    PR and brand building

    Katrin is our creative soul and was our No. 1 employee. Apart from being apparently able to handle the three founders, she was recently promoted to head of PR and brand building, being responsible for increasing awareness and shape our brand as well as coordinating all our social media activity and taking care of the right look & feel of Coffee Circle. See Xing profile:

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    Katharina de Biasi
    Cooperations and Events

    Katharina, employee No. 2, is our B2B sales power, being responsible for strategic sales cooperations, B2B sales and all kind of B2B and B2C events. While completing her MBA in Portland, she got inspired by the third wave of coffee, leading her to us. Refusing offers from leading consulting firms, she joined Coffee Circle to push it to the next level. See Xing profile:


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    Dipl. Kffr. Elke Martin-Ehret

Previous Investors

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    Dieter Ammer (Business Angel):