We are the only Indian brand in this space (not a franchise of a foreign brand).

We have 100% local sourcing of not only raw material (incl. concentrate which was hitherto the preserve of 2 International suppliers) but machinery. This gives us a significant cost advantage, which cannot be replicated by players with a smaller scale. Our product launches are characterised by constant innovation.

We are professionally run, with the erstwhile promoters stepping down in 2014. Having operated our own outlets for over 5 years, we have learnt s lot of what it takes to succeed in this space. We have a lean structure with low overheads. Our marketing is unconventional incl. building the largest fan base in the world on facebook (no paid fans and no digital media spend).

As the category is small, we have also launched allied products like India's first low fat ice-cream and Sugar Free chocolates.