Dermot has a 30 year business history of building strong business and working relationships. He is proven to be a capable and confident leader, from the ‘shop floor’, right through to the boardroom.
He has owned 2 e-commerce sites - philipstein.co.uk and fruitzwatches.co.uk. Excited by the rapid growth in ecommerce and online advertising, Dermot founded his first online start up called Saveme4later, raising both angel and VC funding.

She was co-founder of a club and bar business which was sold to Planet Hollywood investors. Mel then launched a contemporary art dealership and gallery. Latterly, Mel was the User Experience director for the online start-up, SaveMe4Later.com.

The combination of her creative background, her experience building loyal customer bases and operating at the coalface in nightclubs and bars, brings a wealth of relevant experience to HERD.

He is well known within the industry having been voted Top 100 Digital Media Digerati in 2017 (top 20 agency) & 2015 (#73), BIMA Hot 100 Digital Influencer List 2015, & #17 in 2015 Top 50 Most Influential People in Mobile.

He has played a part in some of the most notable digital campaigns, products & services, winning over 130 awards, and helping global brands such as: Nike, VW, Coca-Cola, John Lewis, ASOS, Heineken, Unilever & Mercedes-Benz.

Janine has over 20 years experience implementing large-scale change programmes. She is highly qualified in the fields of education, development, and organisational change. She applies this education along with profiling tools such as the Denison Culture Change Model to achieve optimum performance within organisations.

Janine has played a part in organisational turnarounds in Mercer, Marks & Spencer and the Police Diversity Directorate.