To grasp and fill the only, narrow market niche' in golf left. This is golf technology in a ball marker. It is patented, Every golfer has to mark his or her ball. Why not mark it with the only ball marker that will help you read the break in the green more accurately? Why not change the way golfers mark their ball on the green forever? Unlike other "el cheapo" products, my product actually works with 95% of golfers tested.