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Cleanicity makes the Stikitty, the innovative, paw-cleaning cat litter pad--a $40M opportunity in the $2B cat litter supplies market.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Austin, TX, USA
  • Currency USD
  • Founded October 2009
  • Employees 1
  • Website

Company Summary

In 2012, with just one pet product, Cleanicity closed a deal with one of the largest pet distributors in the US. That same product, the Stikitty, was selected by SkyMall for its inventor showcase and sold 1,200 units via catalog, online, and distribution sales in 3 months. With only boot-strap funding, Cleanicity is on track to generate retail sales of $50,000 in 2012.


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    Carol O'Brien

    Carol O'Brien has an MBA in entrepreneurship from Babson College. She is a business leader with 20+ years of experience implementing entrepreneurially driven strategies and growth initiatives. She has a record of success in strategy, sales, and promotional efforts for growing organizations. As a leader, she has has the proven ability to create a balanced business- and market-oriented vision and a creative, yet analytically driven, culture.


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    Alberto Cohen
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    Dan Adams

Previous Investors

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    Carol O'Brien, Owners Contribution