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Cladwell is the online clothing consultant that helps the regular guy look great with less effort.

  • Stage Product In Development
  • Industry Fashion
  • Location Cincinnati, OH, USA
  • Currency USD
  • Founded June 2012
  • Employees 8
  • Website

Company Summary

When you come to Cladwell, we quickly assess your body, work/social life, budget, and personal style preferences. We then run that information through our style algorithms to create a clothing checklist of all the clothes you need based on your specific lifestyle. Each item is selected to fit your body, budget, and style. Check off the clothes that you already own on the list, then buy what is remaining so you can look great and never shop again.


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    Blake Everett Smith
    Co-Founder, Evangelist

    Blake started his career in merchant banking / investments for a private fund in Cincinnati, OH. When the group funded a branded entertainment company to service Walmart and Procter and Gamble, they lent Blake to the company to run deal structuring, finance, and sponsorship sales. At Cladwell, Blake oversees external communication. Blake is married to his wife Chandler and they have two children.

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    Tim Randall Brunk
    Co-Founder, Operations

    Tim and Blake worked together in the same private hedge fund. There, Tim provided strategic planning and forecasting for a number of businesses, including the company’s entertainment studio. Tim managed consumer research where he monitored trend data, gauged viewer interest and predicted consumer response. Tim uses this experience as he runs the operations of Cladwell. Tim is married to his wife Laurel and is the team’s prototypical “casual guy”.

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    Chris Joseph Merchich
    Co-Founder, Fashion

    Chris and Blake were roommates throughout college. For his college thesis in psychology, he conducted research on male and female attraction. While out of law school, Chris worked in the Macy’s men’s department where he made thousands of clothing recommendations before he became a brand specialist for Macy's. Chris believes that every man deserves to feel good about the way he looks. He is married to his wife Therese and has one son Joseph.

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    Tanner Wesley Perrien
    Chief Technology Officer

    Since its founding, Tanner has been volunteering part-time for Cladwell, and the Cladwell guys have been trying to entice him to quit his day job as a mobile developer at Tunewiki, Spotify’s #1 app. Having just launched, Tanner was hesitant to jump into the startup world again, but he has finally relented and recently joined the Cladwell founding team.

Previous Investors

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    Private Individuals