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Cladwell is a digital styling app that covers the entire lifecycle of clothes: purchase, daily styling, and disposal/donation.

  • Stage $1M in TTM Revenue
  • Industry Fashion
  • Location Cincinnati, OH, USA
  • Currency USD
  • Founded January 2013
  • Employees 9
  • Incorporation Type C-corp
  • Website

Company Summary

Cladwell is your friend in fashion. For $8/mo, tens of thousands of our subscribers pay us to style them every day, recommend what to buy next, and help dispose of the close that they no long wear. As a business, we have best in class subscription metrics (3mo payback on CAC, 30% DAU, >40% annual retention), with triple the profitability by re-selling old clothes and recommending new ones - All based on trust from our subscribers.


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    Founder & CEO

    Cladwell resides at the intersection between math and art - much like Blake - who used his background in computational mathematics as a hedge fund analyst before joining the founding team of an agency that produced movies for Walmart, P&G, and many other Fortune 500 brands. In addition to Cladwell, Blake and his wife Chandler raise and homeschool 4 kids.

Previous Investors

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    Private Individuals