Inflection Point:
> Skyrocketing housing prices => Increased rents => More people are living with roommates than ever before.
> Similar trend in Europe, China, India, Southeast Asia.
> Long term Shared Living ignored by big players like Airbnb, Craigslist, Trulia
> Increased killings on Craigslist

Solution:
> Cirtru identifies its users based on where they work or go to school, and verifies it
> Plugs in all the gaps from Search to Move-in