We offer a highly differentiated Fitness Center to Indian consumers which can be scaled up non-linearly very quickly through franchising.
We are in the "30 Minute Fitness & Weight Loss" using hydraulic equipment. We started our first center in Mumbai in 2010.
Fitness as a category is growing fast in India & our specific category is just opening up & this space is ready to be lapped up by those who move fast.
Our customers are largely women (25-50 years), typically married with children. We have a few younger & male customers also. India is a young nation.