Established by Jarod Dean Winchester with the sole idea that every single television show or film that has been a box office hit or is a current, new sensation has a unique feature or feel attached to it. There are a plethora of television shows / films and or media content that either imitate an idea or are simply a variations of media content or a television show / film. As someone who has seen writers take the easy way out in film school and other media content on major television over the last few decades, I am to challenge my screenwriting team to go beyond this. Without this critical challenging step, screenplays like Whiplash and teleplays like Supernatural wouldn't have been born.