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Chu Shu

We make SILVER LININGS--shoe liners that protect shoes & keep feet odor-free. Improving the environment, one pair of smelly shoes at a time.

  • Stage Full Product Ready
  • Industry Consumer Products
  • Location Club Hípico de Santiago, Santiago, Santiago Metropolitan Region, Chile
  • Currency USD
  • Founded June 2010
  • Employees 3
  • Website

Company Summary

Chu Shu makes SILVER LININGS--shoe liners that extend the life of shoes and keep feet odor-free. We see our business as an opportunity to make a positive change on the environment. We hope to make the world a better place, one pair of smelly shoes at a time.


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    Emily Chai

    Emily currently directs customer experience activities and focuses on introducing new products to the international market. Previously, Emily worked in Hong Kong as an innovation design and communications strategy consultant. She brings 10 years of experience in concept and brand development within the luxury goods, hospitality and financial services sectors. Her clients have included BNP Paribas Securities (Asia), SETARE, and KEE Club, where sh

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    Jennifer M Chu
    CEO, Founder

    Jennifer currently leads the company in sales, business strategy, and product development. Former investment banker at UBS and trained in chemical engineering, Jennifer developed and launched SILVER LININGS for the US market. She gained significant experience in Silicon Valley working at technology-related startups. Prior to UBS, Jennifer was a Marketing Manager at QuinStreet, where she was responsible for the online marketing and lead acquisi

Previous Investors

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    Startup Chile