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Choosito! is a platform for personalized learning that uses AI to identify learning resources for students of different abilities and acquired knowledge.

  • Stage Product In Development
  • Industry Education
  • Location Philadelphia, PA, US
  • Currency USD
  • Founded October 2012
  • Employees 7
  • Incorporation Type C-corp
  • Website

Company Summary

Choosito! is a search engine for education, that specializes in identifying safe, age and skill appropriate content in the internet. Choosito's technology is turning the web into a leveled library of appropriate resources by analyzing the reading level and theme of each site, automatically, in real time search. Our adaptive technology personalizes search by continuously assessing the students' reading level and topic familiarity.


  • Eleni flower
    Founder & CEO

    Phd in computational linguistics from the University of Pennsylvania. Eleni brings technological innovation in text-based search and, with her experience teaching teachers educational technology, deep understanding of the needs in education and obstacles in penetrating the market.

  • BSc in Computer Science, University of Greenwich. Yannis is a brilliant full stack developer. He brings to the team his passion for coding and top quality software.

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    ΜΒΑ, University of Warrick. Christos has a successful 20 year-long carrier path in IT in Greece, as a software engineer, an analyst, an IT executive, a software project manager and an IT Executive Consultant, most of it either working within multinationals (Accenture and National Westminster Bank) or providing services to the Financial Services industry (CIO of investment bank Proton, executive consultant in National Bank of Greece).

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    Jeff Marshall
    Business Advisor

    Founder and CEO of School21. Ex co-founder and CEO at Brighstorm. Jeff is a serial entrepreneur in the edtech space.

  • Mike 20krupit 202 20crop
    Strategy Advisor

    Mike has a passion for growing companies. As a veteran of seven startups, a mentor and advisor to many more, Mike has successfully delivered and grown both products and services, from pre-revenue to $150M. He was the Co-Founder and Managing Director of Novotorium, Chief Innovation Officer of Voice Systems Engineering, theCIO, the COO and CEO of CDNOW and worked at startups including Infonautics, Verity, and KnowledgeSet.

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    Karen George Leclair
    Director of Sales

    Karen brings 15 years of marketing and sales experience in the education sector. Before joining Choosito, Karen managed sales at Cengage Learning, Pearson, and the Education Testing Service.


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    Kostas Daniilidis
    Professor of Computer Science
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    Lyle Ungar
    Professor of Computer Science
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    Chrystalla Mouza
    Professor of Instructional Technology
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    Neerav Mull

Previous Investors

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    Christos Georgiadis
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    George Perlegos