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Choosito! is artificial intelligence for personalized learning.

  • Stage Product In Development
  • Industry Education
  • Location Philadelphia, PA, US
  • Currency USD
  • Founded October 2014
  • Employees 7
  • Incorporation Type C-corp
  • Website

Company Summary

Choosito! AI for Personalized Learning.
Choosito! is a smart search engine tool powered by artificial intelligence that automates how you index, analyze, search and deliver personalized digital content.
Choosito! is the recipient of a $1m innovations award from the National Science Foundation, an IBM Watson AI X Prize round 2 winner & LearnLaunch Accelerator alumni.


  • Eleni flower
    Founder & CEO

    Phd in computational linguistics from the University of Pennsylvania. Eleni brings technological innovation in text-based search and, with her experience teaching teachers educational technology, deep understanding of the needs in education and obstacles in penetrating the market.

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    ΜΒΑ, University of Warrick. Christos has a successful 20 year-long carrier path in IT in Greece, as a software engineer, an analyst, an IT executive, a software project manager and an IT Executive Consultant, most of it either working within multinationals (Accenture and National Westminster Bank) or providing services to the Financial Services industry (CIO of investment bank Proton, executive consultant in National Bank of Greece).

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    Rita Ferrandino
    Business Development Director

    Rita Ferrandino is known as one of the most effective strategists in the education community. She is a nationally recognized STEM education expert and authority on education policy and politics. She has served as the CEO of two Arc portfolio companies and has led company sales, acquisition, alliance and marketing efforts for technology, and online products for some of the industry’s largest publishers. Rita is President of EDSI.


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    Professor of Computer Science
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    Chrystalla Mouza
    Professor of Instructional Technology
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    Neerav Mull
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    Chris Callison-Burch
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    Jean Hammond
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    Mark Triest

Previous Investors