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Choice Living Health and Wellness

A medical membership plan offering affordable solutions for employers & consumers through a network of quality providers at fixed fees.

  • Stage Prototype Ready
  • Industry Healthcare Services
  • Location Las Vegas, NV, USA
  • Currency USD
  • Founded August 2010
  • Employees 5
  • Website

Company Summary

Choice Living is a unique medical membership program that fills the gap between affordable health care and rising insurance costs. The company leverages the medical discount card industry through a unique concept to serve local health care providers by driving new cash patients to their practice while generating multiple recurring revenue streams.


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    Janie Root
    Vice President New Business Development

    Janie Root has more than 20 years experience in sales, marketing, training, and business consulting. The past ten years her experience has been exclusively with the medical industry in Las Vegas, creating marketing initiatives for physicians and medical providers. She has a proven track record in driving new patients to their practices & has built longstanding relationships with major employers. A sincere passion for people has fueled career.

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    Barbara Lewis

    Known as a problem solving business strategist, Barbara is a veteran of start-ups, new biz dev, sales, marketing, and branding. With over 25 years of executive management experience she has a knack for introducing innovative brands, B to B and B to C in emerging industries. Turning her focus to healthcare reform and its impact on consumers, employers and medical providers by building an affordable solution for patients and doctors.

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    Mary Jones
    Director of Employer Relations

    Mary comes to Choice Living with over 20 years of sales and marketing leadership experience with companies such as AT&T, Sprint, Lucent, Ernst & Young and Cricket Communications. She has worked with and consulted for major global organizations including the United Nations, the World Bank, GTE, Ford and Cisco. Mary is a passionate leader with a solid record of revenue generation, increasing market share and ensuring customer loyalty.

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    Robert Donovan
    Director of Provider Relations

    Robert brings 30 years of dental, orthodontic and healthcare delivery operational experience and consulting to Choice Living. From Chicago, Robert was the principal partner and president of a DMSO (dental management service organization), which built, developed and managed over 15 multi-specialty offices. With his partner, he started a dental insurance administration company for the sole purpose of administering two Union dental plans in Chicago

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    Melissa Davis
    Director of Marketing

    Melissa has worked with an up and coming real estate company, developing her business management, operational, and marketing skills. She has extensive knowledge of web site development; marketing through all media outlets; establishing sales forces; search engine optimization. She has proven success in increasing company growth and revenue. Davis has a deep understanding business models and adapting to the needs of various company platforms.

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    Gina Salters

    Gina has over 15 years experience in all aspects of finance and accounting. She started her career at a Big 4 accounting firm then moved to a for-profit healthcare company overseeing complex transactions and financial reporting. With her exposure to start-ups and high-growth companies as well as expertise in the healthcare industry, she is well suited to manage all financial aspects of Choice Living.


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    C. Christopher Clark
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    Virtuosity Accounting Solutions, PLLC