Overview: Tropical water brand with Latin flavors. Brand identity and positioning tied into Latin culture + Reggaeton.
 
Opportunity: Heavily differentiated brand in the enhanced water category w/a unique value proposition from an origin, recipe, function, brand positioning, community, and impact perspective.
 
Traction: Key retailers include Erewhon, Foxtrot, Fresh Thyme, Door Dash, Walmart, CVS, Publix, Giant, Tops Markets, Cub Foods, & GoPuff.