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Emerging consumer electronics repair company aiming to become the leading national brand by driving value to consumers.

  • Stage $500K in TTM Revenue
  • Industry Consumer Products
  • Location El Paso, TX, USA
  • Currency USD
  • Founded November 2011
  • Employees 8
  • Website

Company Summary

90% of consumers do not purchase extended warranties. Electronic products have become a necessity in a modern lifestyle and the price of replacement is prohibitive for many. CherryFusion is reaching consumers via retail kiosks in high traffic areas, repairing 80% of products in less than 30 minutes. The company's e-commerce site also allows folks to mail in their product to a repair depot for more complicated diagnosis and repair.


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    Hector Leon
    Chief Executive Officer

    Hector Leon has over 17 years experience in Electronics Manufacturing & Refurbishment, and Logistics. He co-founded Innovei International in 2004 as a business-to-business electronics repair company. The company currently has operations in El Paso, Texas and Juarez, Mexico. Mr. Leon has a Bachelor of Science degree in Mechanical Engineering from the University of Texas El Paso.

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    Lance Levine

    Mr. Lance Levine has over 30+ years as President, CEO, and owner of MFI International. He has an extensive background in Manufacturing Services, Warehousing, Logistics, and International Business. He was a co-investor and founder of Innovei International.

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    Teofilo Tijerina

    Mr. Teofilo Tijerina has eight years of experience in Venture Development, Capital Formation, Entrepreneurship Services. He has an additional eight years experience in industry with Dow Chemicals, Conexant, Dell Inc. Mr. Tijerina co-founded EDCO Ventures ( in 2005 and he was also a seed investor and co-founder of Innovei International in 2004.

Previous Investors

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    EDCO Ventures