CCW is promoted by two Mutually Aided Cooperative societies (Chitiki and Ratnam) with 470 women members. It is aiming to be an alternative role model with ethical business practices, fair wages to weavers and the ongoing revival to traditional handloom skills. Ensuring viability of handloom weaving by selling quality handwoven fabric to discering customers,maximizing the socio-economic gain through the womens shareholding has been its mission.