Cheddah is connecting the dots of an ecosystem that does not currently exist – a symbiosis of brands, students and eateries – creating value for each constituent in a win-win-win scenario. BRANDS want data from the hard to reach Millennials; MILLENNIALS are always interested in finding a path to eats and; EATERIES love ways to increase volume and loyalists. We leverage the natural momentum of Millennials to become a part of day-to-day life.