![](/assets/default_company_panoramic_image-25937d8eab89e89a7dc30165ae221f7d4020dd13520c1d30da88bbbea34367f7.png)
![](https://gust-production.s3.amazonaws.com/uploads/startup/logo_image/607021/twitter-logomark_20copy.jpg)
CharacTour.AI
CharacTour.AI is revolutionizing brand building by harnessing patented AI and insights from 9.5 million consumers to create distinctive, engaging brands.
- Stage Full Product Ready
- Industry Marketing / Advertising
- Location Chicago, IL, US
- Currency USD
- Founded November 2013
- Employees 2
- Incorporation Type LLC
- Website charactour.com
Company Summary
CharacTour.AI is the future of brand-building: personality-focused, data-driven, and tech-powered. Trained with first-party data from our 9.5 million registered users who described themselves across 46 traits, our patented AI knows which words and phrases emotionally appeal to distinct personalities. We use our AI insights to help a brand speak with the right voice to the right audience, currently demonstrated in a Fortune 50 paid pilot.
Team
-
CEO and Founder
Founder and CEO, Kim was inspired to found CharacTour in part due to her experience as a Managing Director at Perseus, LLC, a private equity firm where she worked for eight years. Prior to Perseus, she worked at the Audax Group and Castle Harlan. Early in her career, Kim worked in the investment banking division of Goldman Sachs and the strategic planning group of PepsiCo. Kim has a MBA from Kellogg and a BA from Rice University.
-
Lead Data Scientist
Sherry earned her MS in Analytics from the University of Chicago and has previous experience in product marketing and teaching. Sherry focuses on natural language processing, recommendation systems, and user behavior analysis.
-
Head of Technology
Whit is an experienced developer and serial entrepreneur. Previously, he served as the Head of Technology for The Riveter, a venture-backed national network of coworking spaces.
-
Angelique KrembsMarketing Advisor
Angelique was previously Global Head of Brand for BlackRock and CMO of a division of News Corp. She is a veteran of Pepsi, where she worked for 23 years including as VP of Marketing for the $12B Pepsi-Cola brand and as the CMO of Field Operations managing a 90-person team.
Starting a startup?
Join the world's largest startup network for guidance, tools, and fundraising opportunities.