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ChangeUp is a way for consumers to change company behavior, using the power of their dollars.

  • Stage Full Product Ready
  • Industry Marketing / Advertising
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded January 2013
  • Employees 6
  • Website

Company Summary

ChangeUp is a web app, where users can create campaigns to support or boycott company actions or policies. Instead of signatures, users "back" a campaign by saying how much money they spent with that company (supporting them) or with their competitors (boycotting them) in the last week. Thru Facebook Connect, the data gathered becomes very valuable for marketers, PR firms, and the companies themselves.


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    Mischa Stephens

    Before starting Little Bear Labs, Mischa worked at Google for 6 years managing and optimizing AdWords accounts for some of Google's largest name brand clients in the consumer and B2B technology space.