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Universal Adoption of Ultrasound

  • Stage $1M in TTM Revenue
  • Industry Medical Devices and Equipment
  • Location San Jose, CA, USA
  • Currency USD
  • Founded December 2011
  • Employees 17
  • Website

Company Summary

Cephasonics is a medical- and industrial-device technology leader utilizing ultrasound to harness the power of the Cloud and bring about ubiquitous adoption of ultrasound-based measurement products that improve the quality of life. Cephasonics' cQuest game-changing, network-enabled, flexible and configurable embedded-ultrasound platform is comprised of the Cicada, Firebird, Dragonfly and Griffin product families.


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    Richard Tobias

    Richard Tobias (MS Stanford, BS U of MN) has over 30 years of experience in corporate management, engineering management, business development and engineering for the medical, electronics and semiconductor industries. A serial entrepreneur, he has worked as CEO of multiple startups, CTO of Pixelworks, GM of Samplify's Ultrasound BU and VP/GM of Toshiba's ASIC & Foundry BU.

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    Bob Uvacek
    Sr. Director of Engineering - Systems

    Bob Uvacek's (PhD, Swiss Federal Institute of Technology) innovations include acoustic beamforming for echo and noise cancellation ASICs at GN-Resound, pyscho-visual models for video brightness expansion in LED TVs at Dolby Labs, ASIC SoC ARM9/11 system designs for many customers at Toshiba America, a rapid prototyping platform with IBM CELL ICs for real time video algorithms at Pixelworks and ultrasound systems and models at Cephasonics.

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    William Wu
    Sr Director of Engineering - IC & FPGA

    William Wu (MSEE, Berkeley, BS, Purdue) has 13 years experience in complex system-level design and has led ASIC design and verification for 7 years. He architected the receive beamformer ASIC at Cephasonics (then Samplify) and led the implementation team. At Pixelworks he developed a hardware-based verification method and led verification on many successful video display ASSPs. He also developed a scalable SoC design verification platform.

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    Ashish Parikh
    Sr Director of Engineering - SW and Verification

    Ashish Parikh (BSEE, Ohio State) has 15 years experience in design, development and deployment of ICs and products. For the last several years he has worked on product development and deployment, managing multiple offshore design centers and teams. At Cephasonics (and previously the Samplify Ultrasound BU) he is the lead architect of Cephasonics ultrasound SW API and heads the IC verification team.

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    Tom Self

    Tom Self (MBA, Santa Clara; BS, CalPoly) has an extensive, successful background in all aspects of finance, including startup environments, fund raising activities and team building. He has a proven record of managed growth and profitability at numerous companies, including eSionic Corp., Airship Ventures, Inc. and Vizigy, Inc. He's long served with the Brenner Group, one of the technology community's leading finance & accounting service firms.

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    JB Kim
    VP of Asian Sales

    JB Kim (MSEE, Ohio University; BSEE, Kobe University) is a Japanese-Korean-American professional with extensive experience in semiconductor technology, business development and sales. He held previous positions as president of Sigma Designs Japan KK and CEO of Silicon Library Inc. He speaks fluent Japanese and Korean languages.

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    Manager of Image Quality and Sonography

    Bonnie Johnson, RDMS, RVT, FSVU, APS (Oregon Institute of Technology) is an experienced sonographer with responsibility for image quality at Cephasonics. Previous positions included clinical manager at Heartflow, Inc., clinical manager at El Camino Hospital and clinical research manager at Stanford University. She is a fellow of the Society for Vascular Ultrasound (FSVU) and won a leadership award from that prestigious organization in 2004.

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    Director of Sales, Western Region

    Barry Hyde (Business Administration U of Pacific) has 23 years of high-tech semiconductor and networking sales and business-development experience with an emphasis on consultative, customer-centric selling. He is responsible for medical, industrial and academic sales in the western region of the U.S.

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    Tom Leahy
    Director of Sales, Eastern Region and Europe

    Tom Leahy (MSEE, Cornell, BSEE, University of Massachusetts) has 25 years of sales and sales-management experience within a highly competitive semiconductor market. As a senior sales leader, he is known for delivering and sustaining revenue, design wins and profit gains. He is responsible for medical, industrial and academic sales in the eastern region of the U.S. and Europe.

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    Sr. Director of Marketing and IR

    Judy Kahn (MBA, BA, UCLA) has 30 years experience in marketing and public relations. Prior to Cephasonics, she provided strategic counsel and communications services for high-tech companies in diverse industries, including global leaders in the semiconductor, EDA and ATE/test industries. She held the positions of vice president at Fleishman-Hillard, vice president at Creamer Dickson Basford and executive vice president at Shafer Public Relations.

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    VP of Operations

    Mike Lloyd (MBA, Pepperdine, BS, University of California at San Diego) has 25+ years of operations and general-management experience in a variety of technology-manufacturing industries from life-science instruments to data storage. He is tasked with driving manufacturing efficiences, cost reductions and supply-chain management across the company.


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    Tim Herr - Herr & Zapala
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    David Zajac - Zajac & Perrone

Previous Investors

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    Several Angels