Tom headed complex development projects at intel, international TV networks and the Israeli Defense Forces where he served in an elite intelligence unit. In 2012 he was recognized by Apple as one of the world’s top iOS Developers. Tom is the founder of 3 tech companies. He studied Aerospace Engineering at the Israeli Technion and in TUDelft in the Netherlands where he helped in creating the world’s fastest accelerating Formula Electric Race Car.

Assaf owns an Israeli accounting firm and consults Israel's leading companies on financial planing. He also played key roles in Israel’s Ministry of defense special ops unit and serves in an elite combat unit in his reserve duty. Assaf is a Cum Laude graduate in Economics and Accounting from Haifa University and has been working with Tom in the past 5 years on managing the financial aspects of his businesses.

Nimrod has the soul of a true product designer with sublime sense of aesthetics and extreme attention to detail. He served in a design team in an elite technological unit of the Israeli intelligence forces. Nimrod studied Architecture in the Israeli Technion and launched his own design and visualization firm immediately after graduating. Nimrod and Tom have been friends since the days of the Technion.

Gil is a racing driver who also happens to be really good with electronics and mechanical design. Previously he helped design and build the SAE race car for Israel’s Beer Sheva University. Gil served as chief electronics in an elite technological unit of the Israeli intelligence forces and holds a Practical degree in Electrical Engineering and a BSc in Mechanical Engineering from Beer Sheva University.