The quality of urban life isn’t fully realized. Too often one’s apartment is simply a place to sleep, change, shower, and maybe watch Netflix. Life is lived in cafés, restaurants, parks, or elsewhere out in the city. While that has a certain beauty to it, there is something wonderful about living in a space one can call home.

While everyone would love more space, it can feel just out of grasp. Increasing urbanization will only exacerbate this discrepancy. Our vision is to align with the trend toward making the most out of available space while complimenting individual style. Our launch product is a bed that floats up to the ceiling when not in use. It’s easy to raise or lower and creates an entire new room while adding a beautiful aesthetic.

Our venture will focus on creating living space through transforming furniture. We’re doing for urbanites what food trucks did for aspiring chefs: creating space to fulfill their needs while having a positive overall impact on urban life.