Caviar Cold Brew is a ready-to-drink beverage for coffee drinkers on-the-go. The product will be found in retail outlets where soft drinks and juices are sold. Caviar Cold Brew targets the working commuter, college student, truck driver, socialite, and stay-at-home mom, and highway travelers. The goal is create an appealing enough product and stand out amongst beverages at retail as a healthier alternative amongst caffeinated energy drinks.