Audiences HATE the interruptive advertising experience. When people watch a video and an ad begins, 84% of people will leave, 65% of people will skip it, and 25% will block it entirely.

In each of these scenarios the consumer is frustrated, the publisher doesn't make a nickel, and the advertiser misses an opportunity to reach its objectives.

Through on-stream we provide a net-new revenue stream for video that audiences prefer.