Case Coolie keeps a 30-pack cold for 10 hours without the hassle of ice and a cooler. This is important because coolers are inconvenient, a hassle, and not always practical. A loaded cooler weighs 47 lbs vs. 19 lbs for a loaded Case Coolie. There is no messy ice to deal with. It saves money because ice does not need to be purchased. When you are done it folds flat. Our customers are tailgaters or anyone who feels coolers are inconvenient.