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Cart Blanche, Inc.

Quora + TripAdvisor for the mall. Cart Blanche is a mobile shopping community where users can post questions and reviews on fashion items.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Mercer Island, WA, USA
  • Currency USD
  • Founded January 2013
  • Employees 3
  • Website

Company Summary

Cart Blanche (CB) is a mobile app that allows shoppers to rate, review, ask questions and post photos & videos of items at the mall. Today, most people go online and read reviews before booking a hotel room (TripAdvisor) or trying out a restaurant (Yelp). However, when a shopper stands in front of a dress at the mall, she has no idea what other shoppers think. CB solves this problem for the shopper, and makes money by driving sales for retailers.


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    Joel Espelien

    Serial mobile entrepreneur with 15 years experience. Last exit was $170m (PacketVideo). Lean start-up mentor and angel at TechStars, Founders Co-op and Founders Institute. Digital media analyst at the Diffusion Group. Board member at IQ Engines (Berkeley, CA). Breadth and depth of corporate strategy and M&A experience (buy-side and sell-side). Originally trained as technology lawyer (Cooley Godward).

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    Julia Um
    Designer and Co-founder

    Accomplished designer and web developer with experience working for major brands. Multiple years of agency and interactive experience serving the fashion and retail sectors in New York. Serial entrepreneur who has founded her own design studio (Fragrant Visions) and wedding start-up (Zillaz). Graduate of Founders Institute (Seattle).

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    David Dong
    System Architect

    Experienced system architect, mobile API expert and engineer. Has built large community sites ( Six years in engineering at Disney online (


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    Cooley LLP
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    CFOCare (Jonathan Copley)

Previous Investors

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    James Brailean (Founder and former CEO, PacketVideo)
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    Bill Cvengros (Former CEO, Pimco)
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    Hogzilla LLC (Corbett Kull, former SVP of worldwide sales, PacketVideo)