George formed part of the original team at CarAdvice.com.au, an automotive blog which would grow to become the industry leader. From this position he identified the opportunity to bring the online automotive community forward into the era of social media and make it easier for buyers to discover and compare opinions from professional and consumer sources. He also boasts a degree in eBusiness from the University of Wollongong.

Glen graduated at the top of his class at the University of Sydney with a degree in Computer Science. He has turned down lucrative job offers from well known brands to pursue his goal of creating his own successful internet business and has worked tirelessly on Carmooch since its inception.