Cardigans display holiday photocards that won't stand up on their own. You know, the cute Christmas photocards that everyone tapes to their fridge or puts on their mantle..but always fall down! And the sister product, Send-a-longs attach directly to the back of each photocard to mail along with it. The person who receives your photocard, simply pulls the tab and it will stand up on its own! My target audience is moms with children living at home.