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Carametrix, LLC

A patent-pending, web-based system for in the design, customization, and photorealistic visualization of diamond engagement rings

  • Stage Full Product Ready
  • Industry Other
  • Location Richmond, VA, USA
  • Currency USD
  • Employees 4
  • Website

Company Summary

Carametrix gives customers a way to be intimately involved in the design and customization of their diamond engagement ring not currently available through traditional or online jewelers. The product will give a jewelry retailer or manufacturer a significant competitive advantage leading to larger market share, increased sales, lower marketing and product costs, lower product returns, and increased repeat business.


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    Russell Basch

    Prior to Carametrix, Russell was president of Pembrooke, a provider of employment screening during which revenues grew 10-fold to $25M. He then purchased and sold Hilden America, a $10M importer and wholesaler of textiles for the five star hospitality market. He also spent 3 years as GM of the billiard division for AMF Bowling, Russell has MS and BS in EECS from MIT and an MBA from W&M. YPO member since 2006. Angel in 15+ investments

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    Bruce Larsen
    Vice President

    Bruce is co-founder and has been involved in the jewelry industry since 1998. He came up with the concept for Carametrix in 2004 and has since been modeling rings parametrically and designing rendering software programs since 2008. Bruce started and ran his own on-line engagement ring business for 8 years.

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    Daniel Sayko
    Lead Engineer

    Daniel, a brilliant engineer and mathematician, has designed and written most of the software to date. He is a “master” in the international rendering community. Daniel graduated from Boise State University with a Bachelors degree in Computer Science and Mathematics.


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    Try to Avoid, PC
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    no revenue, no accountant