Promote independent content with an entertainment-first approach to reach mainstream cannabis audiences to facilitate brand engagement with target consumers.
The business model is similar to Hulu in that content is curated and monetized. Revenue generated from the content is shared with content providers and new, original content is branded and sponsored.
The company includes the network e360tv, an over-the-top network available on 186 million screens including smart devices, PCs, Apple TV, Roku and Amazon Fire TV.