Camellia Labs is addressing a $2.4B (Global) market opportunity. We have consumption based business model, selling brewers at low margins with recurring predictable high margin revenue from Chai. The Go-To-Market Strategy is focused on early adopters (15M chai drinkers in the U.S.) followed by tea drinkers in US (45 million hot tea drinkers) followed by global market (1B chai drinkers). Chime has 700+ reserves and growing.