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Calavera, Inc.

Fashionable and functional swim and water wear for the fearless, feminine woman designed to stay on, even in tough conditions.

  • Stage Full Product Ready
  • Industry Sports
  • Location Los Angeles, CA, USA
  • Currency USD
  • Founded September 2010
  • Employees 4
  • Website

Company Summary

Calavera supplies performance wear to the female surfer and water/beach sports communities. Calavera has identified a potential, currently severely under-served $1.7 bn market for fashion inspired functional swimwear. With looks worthy of a Bond girl and performance befitting a champion, Calavera is filling the void for an action sports brand that understands what the 25 million women in water related sports need both as athletes, and as women.


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    Anna Jerstrom
    Founder & President

    Anna started her career in investment banking in 2000, joining Merrill Lynch’s financial sponsors group. Subsequently, she spent three years as Chief of Staff for the President of New York Life Asset Management overseeing a business with over $100 bn in assets. After completing her MBA at Columbia University, Anna joined Helix Associates, where she was responsible for raising capital for mid-market private equity funds.

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    Anders Tjernblom
    Head of Web Communications

    Anders has been working with internet marketing for over 15 years, advising clients such as Volvo, Saab, Ericsson and Skanska. Anders specializes in helping companies develop their overall internet presence including social media, viral campaigns and e-commerce strategies. He is responsible for several successful viral campaigns, including “ugly culture”, an interactive campaign with over 40 million unique visitors globally.

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    Steve Vuernick
    Head of Sales & Distribution

    Steve's passion for the action sports lifestyle brought him to Airwalk in an executive capacity in 1996, a high profile action sports footwear and apparel label. In 2000 he also founded Retail Solutions, supplying private label footwear to brands such as Sergio Tacchini and Brooks Bros. Most recently, Steve was the COO and Director of Global Sales and Marketing for Alpha 6 Distributions, a manufacturer and distributor of action sports apparel.


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    Julie O'Neill, Feinberg Hanson LLP
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    Alan Melcher, CPA

Previous Investors

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    Friends and family
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    High net worth individuals
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    Palm Tree Capital and Firerock Capital