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An online personal styling service for women: we send handpicked outfits to your doorstep, you keep what you love and send the rest back

  • Stage $3M in TTM Revenue
  • Industry Retailing / Distribution
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded November 2011
  • Employees 16
  • Website

Company Summary

CakeStyle is an innovative online personal styling service. We deliver handpicked outfits to busy women based on their style preferences and sizes. For our clients, it’s simply a better way to shop, and for us, it’s a better way to run a technology-centric ecommerce business. Since our launch 18 months ago, we’ve grown our monthly sales from $0 to $300k and reached thousands of women with our offering.


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    Adam Medeiros
    Principal Engineer

    World-class technical lead with 15+ years experience building and scaling robust technology,
    recruiting and growing strong teams. Previously at ModCloth, GoPago, Lifesta.

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    Millie Tadewaldt
    Co-founder and CEO

    Founder and advisor of several consumer web startups, including doggyloot, Lab42 and Lost Crates. Background in software engineering, design and venture capital. Former head of the Foundry at Sandbox Industries. Previously a consultant for the Boston Consulting Group. JD from Harvard Law School and BS/BA from UC Davis.

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    Cecelia Myers
    Co-founder and COO

    Background in operations, product development and customer experience at Marbles: The Brain Store and Morgan Street Document Systems. Previously a Founder-in-Residence at Sandbox Industries. BA from Indiana University.

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    Lesley Ross
    Director of Marketing

    Experienced in paid search, organic search, social advertising, integrated marketing strategy and
    analytics. Previously at iProspect (Aegis), Catalyst (WPP) and New Balance. MSIS-MBA from Boston University, BA from UCSB.

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    Lauren Nelson
    Director of Buying

    Background in relationship management and buying across multiple categories. Built over 100
    exclusive designer relationships for CakeStyle. Previously at Fred Flare, Threadless.

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    Rachel Garcia
    Director of Merchandise Planning

    Experienced in merchandise planning, forecasting, trend analysis and liquidation across
    contemporary womenswear, footwear and handbags. Previously at Lord and Taylor and Groupon. BA from NYU.


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    Max Eisenberg
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    Vanessa Rollings

Previous Investors

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    Sandbox Industries