Phirangi Beverages Private Ltd

Café-style 'Fresh & Unbottled' beverages can be prepared by anyone within seconds from Café@home™ Craft Beverages® recipe cups.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Bangalore, Karnataka, India
  • Currency INR
  • Founded August 2016
  • Employees 0
  • Incorporation Type Other
  • Website cafeathome.in

Company Summary

We are changing the business model of How FMCG / F&B consumer brands reach out to the consumer. We are initially skipping the General trade and modern trade outlets and online grocers where the average expected commissions are 35% and cost of customer acquisition is extremely high. Reaching Direct to Consumer via offices, restaurants, cloud kitchens, contract caterers and EV trikes for off premises beverage consumption.

Team

  • Anshuman Garg
    Founder - CEO

    2006-2010: Undergraduate from Southern Methodist University, Dallas, US. Economics Major, Finance (Minor)
    2010-2015: Superior International Hong Kong - Importing Paper Pulp & Wire Rods
    2015-2016: Early Entrants in Food tech. (Cloud Kitchen) - Acquired by Madurai Idly Bangalore
    2017-2018 - Launched a Packaged Drink Brand in 200 outlets of Bangalore
    2018- Till date - Building Cafe@home - Based on the Learnings of Prior Projects

  • Mrinalini M. S
    Co-Founder - Chief Business Officer

    2000-2003: BBM Marketing Bangalore University
    2003 - 2008: HRM in IT&ITES - ICICI, Khodays, MeritTrac, Firstsource
    2008 - 2013: HRBP in FMCG - Loreal
    2013 - 2015: MBA Newcastle University
    2015 - 2016: Fidelity Investments
    2016 - 2017: TWISS Drinks - Building team for PAN India
    2017 Onwards: Building Cafe@home

  • Anshuman Garg
    Head - Supply Chain

    Bachelors in Commerce: 1982
    32+ years of experience in HUF business
    Built 2 manufacturing units for wire rod processing
    Expertise in Finance & Budgeting
    Managing Backend Operations' team

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