by blaqdoor is the beginning of an innovation portfolio launch with its very first consumer product : BU.

BU is a cuffwear piece that creates a new market in fashion and jewelry. Essentially we describe it as "A beautiful timepiece that believes its a tie."

The idea of by blaqdoor is not to re-invent the wheel, but simply allow it to turn corners. We take products in their maturity stage and re-imagine them.