Bwom is a mobile app that offers evaluation & personalized exercises and councelling on women's intimate health. +60% of women (25-55y) experience pelvic floor related problems. Urinary incontinence costs $66B/year in the US. Official beta launch June (MVP in Spanish), new version ENG/SPA & first payment options October. 48,500 users opened the app the last month (63%), 13,500 completed exercises (17.7%), 1,3 % conversion on payment, CPA = €0,18.