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Buyology Inc

Clients are challenged with achieving extraordinary growth and insulating their growth from unanticipated externalities (e.g., competitive threats, economic con

  • Stage $1M in TTM Revenue
  • Industry Marketing / Advertising
  • Location New York City, NY, USA
  • Currency USD
  • Founded January 2009
  • Employees 11
  • Website

Company Summary

Buyology Inc. helps leading companies enhance the productivity of their innovation to drive transformational growth. MindLink™ measures a brand's relative performance across a set of proprietary brand relationship drivers™ versus a competitive set in order to identify breakthrough business building ideas that will both drive immediate sales and enhance long-term customer relationships. We work closely with clients to use these quantitatively deri


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    Gary Singer

    Gary Singer is Founding Partner and CEO of BUYOLOGY INC. Following a distinguished 30-year career in advertising, management consulting, brand consultancy, and leading his own independent management consultancy, Gary Singer co-founded BUYOLOGY INC, which is dedicated to helping structure, interpret and execute solutions that rigorously measure and leverage non-conscious decision making.

    Prior to Buyology, Gary founded and served as CEO of Redl

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    Donna Sturgess

    Donna Sturgess is Founding Partner and President of BUYOLOGY INC. She is a senior marketer and innovator who focuses on thought leadership to provide vibrant and viable solutions to business and product challenges. At Buyology Donna provides strategic consultation to a variety of Fortune 100 companies across industries, including financial services, consumer package goods, media and entertainment, and technology. She operates at a C-level, having

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    Rajesh Raichoudhuryry
    Chief Technology Officer

    Rajesh Raichoudhury is Chief Technology Officer at BUYOLOGY INC. Rajesh joined Buyology in January 2010 and is responsible for the company's strategic vision for technology, enabling the measurement of the non-conscious and providing deeper insight for marketers. This includes creating novel methods of testing large samples and implementing the latest innovations in technology to solve branding challenges.

    Rajesh earned a global reputation as

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    Melissa Hobley
    Chief Marketing Officer

    Melissa Hobley is the Chief Marketing Officer for Buyology Inc. She joined the company in April 2010 and is responsible for the company's global marketing efforts.

    Prior to joining Buyology Inc, Melissa was the VP of the Media & Entertainment and Consumer Brands divisions at Coburn Communication, a leading Public Relations and Marketing agency based in New York. During her tenure at Coburn, she established the agency as the leading firm for ke