My company, Butterfly Bambi, is the first lash subscription box service that provides 2 lash styles I invented to make strip lashes efficient and unique.
My target audience is my own generation, Gen Z, they are social media and influencer following obsessed. With myself being 19, I have grown up on social media and watching influencers. Many companies have tried to imitate influencers by showing glamorous lifestyles, but fail at receiving engagement. This is because my generation prefers idols over lifestyles. Influencers sell because they are relatable, entertaining, unfiltered, and real.