Pattern 01
Logo 250px teal

Buttercup Intimates Pvt. Ltd.

Buttercups will be the top-of-mind brand in India’s lingerie space – Through QUALITY products, customer education and service offerings.

  • Stage $500K in TTM Revenue
  • Industry Fashion
  • Location Bangalore, Karnataka, India
  • Currency INR
  • Founded July 2014
  • Employees 16
  • Incorporation Type Other
  • Website

Company Summary

90% women wear the wrong bras and are thus uncomfortable all day. At buttercups, we aim to change just that!
Buttercups is a internet first Lingerie brand, focussed on helping women discover the right size and fit of Bras through
1. Our online quiz which has a 90% accuracy
2. Quality products in over 40 sizes
3. An educative customer experience, through our fitting room concept.


  • Default avatar
    Arpita Ganesh

    An entrepreneur with 20+ yrs of experience, she discovered first-hand the difference the right size & fit of bra make to a woman’s confidence, & started retailing international bra brands in India, in 2008 to help women experience the same change. She is India’s ONLY Lingerie Expert and has fit more than 3000 women and conducted several workshops on lingerie. She launched her own brand Buttercups, in 2015, with on online+offline sales model.


  • Default avatar

Previous Investors

  • Default avatar