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Business Productivity

The premier resource for business professionals who are seeking to increase productivity by learning how to better use Microsoft software.

  • Stage Prototype Ready
  • Industry Business Products
  • Location Dubai International Airport - Dubai - United Arab Emirates
  • Currency AED
  • Founded October 2011
  • Employees 2
  • Website

Company Summary

Business Productivity's mission is to be the premier channel for business professionals worldwide who want to learn how to work smarter and more effectively using technology. By offering a wide range of short, user-friendly and complimentary videos online, users are encouraged to invest a few minutes of their valuable time to increase their knowledge in how to use technology in order to increase their business productivity.


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    Ulrika Hedlund
    Co-founder and Managing Director

    Ulrika has worked for Microsoft for more than eleven years in various roles in Sweden and the UAE. She has worked as a Technology Specialist, Solution Specialist, Business Productivity Advisor, Enterprise Marketing Manager and Customer and Partner Experience Lead. She has a Master of Science in Electrical Engineering from the Royal Institute of Technology in Sweden and an Executive Master of Business from London Business School.

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    Peter Hedlund
    Co-founder and Executive Director

    Peter Hedlund, has an extensive background in internet-, media- and telecom industry where he has held senior positions in both global organizations as well as smaller international start-up companies, some of which have gone public.
    Peter holds a Master in Business Administration combined with studies at Harvard University and Vienna School of Economics.

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    Rebecka Holberg
    Marketing Director

    Rebecka Holberg holds a Master of Science in Business and Economics (Major in marketing and strategy) from Stockholm School of Economics where she graduated in 2007. She then worked for a Nordic skincare and pharmaceutical company developing products and communication concepts for the Nordic market. Rebecka was also engaged in educational activities within the company and developed training modules for pharmacy staff in the Nordics.