Bulletproof is an energy drink that gives back to our wounded troops, donating 5 cents from every can sold to Fisher House Foundation. We have ZERO preservatives, artificial flavors & colors. Our drinks have Vitamin C instead of high levels of Niacin, so consumers don't experience the "Jitters" when drinking our product. Our regular flavor uses pure cane sugar and our sugar free is 100% sucralose. On top of everything, our drink taste amazing.