Building a Better Bra

I am looking to create an improved bra for women who fall outside of the mainstream band and bust sizes. My goal is to create a product that caters to the specific needs of women who cannot easily find well-constructed, attractive bras in their size.

Bras outside of the typical size range are difficult to find in-store and online. The selection is limited, the products are often out of stock, and the garments are poorly made and designed. Because the market opportunity and ability to utilize economies of scale is limited compared to that of more common sizes, bra manufacturers and retailers are less inclined to cater to this segment.