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Buck the System

An iPhone ap that empowers women to make purchasing decisions that support their personal value system by comparing product rankings.

  • Stage Concept Only
  • Industry Internet / Web Services
  • Location Montclair, NJ, USA
  • Currency USD
  • Founded April 2012
  • Employees 1

Company Summary

Buck The System is an iPhone ap and website that provides product comparisons that allow the consumer to select the product where the manufacturer best reflects the personal value system of the buyer. Our customers are consumers of manufactured products, in particular women who wish to use their purchasing power in support of women run businesses or in support of other causes that they hold dear.


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    Philippa Girling

    Philippa Girling is a Managing Director at Morgan Stanley. Philippa has 16 years experience in the global securities industry, working in the fields of operational risk, project management and organizational change. Philippa has also designed and led many training and education programs. She has an English law degree and is a member of the New York Bar. She emigrated to the US in 1996 and now lives in NJ with her husband and their 5 daughters.