Rage 02  20 1
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Rage Coffee

Rapidly growing digitally native FMCG brand building breakthrough products in emerging coffee categories

  • Stage $500K in TTM Revenue
  • Industry Food and Beverage
  • Location New Delhi, Delhi, India
  • Currency INR
  • Founded March 2018
  • Employees 14
  • Incorporation Type Other
  • Website ragecoffee.com

Company Summary

Rage Coffee is world’s first functional coffee infused with a vitamins based proprietary formulation.

In 12 months, the company has 1.17 Cr in revenue with ~35%+ repeat & net profitability with growing online & offline presence.

The company aims to 5x sales in next 18 months with, Amazon Seller Flex & POs from 15 A+ GT & MT, touching 2000+ touch points.


  • 8f5785c2 c013 43d1 95b5 5d7cb84acc14
    CEO & Co-Founder

    Serial Entrepreneur with 2 successful consumer businesses in the past - PosterGully & iDecorama.

    Family background in food distribution & botanicals. Core skills include brand building, e-commerce, digital marketing, supply chain management, retail & distribution, online community building, integration of ops & tech

    He started B Square Labs in 2018 with a vision to create 4-5 brands in FMCG sector ~ Rs. 250 Cr ARR by 2025

  • 026f1ae4 88a7 417f ba91 5e202bd9d40e
    Part Time Director

    Bain Consultant worked on multiple consumer internet assignments with e-commerce companies in India.

    ex- AVP, EY Parthenon Group, Essex Lake Group,

    ISB, LSR, University Economics Hons. Topper

  • 9cb8e089 c23a 4c53 b092 52f750b2c2f0
    Head of Sales

    14 years experience in sales & distribution of beverages in India. Distributed Georgia Coffee for 5 years acorss India, National Sales Head, Commercial Beverages at Coke, ex Nestle, Del Monte

    Specialises in setting up sales channels and distribution verticals starting from the business model to the entire go to market strategy.

    Responsible for augmenting brand "Georgia Coffee" in the vending, institutional and retail space.


  • Default avatar
    Sanjay Pandey
    Default avatar
    Raj Verma
  • Default avatar
    Girish Bansal
    Default avatar
    Rannvijay Singha

Previous Investors

  • Default avatar
    Rannvijay Singha